How is "logos" characterized in arguments?

Logos is characterized as an appeal to logic and reason, which represents one of the three primary modes of persuasion identified by Aristotle, alongside ethos (credibility) and pathos (emotional appeal). When using logos, a speaker or writer constructs arguments that are rational and founded on evidence, facts, and logical reasoning processes. This approach aims to convince the audience through structured arguments that rely on data, logical sequences, and clear reasoning rather than emotional manipulation or personal beliefs.

By focusing on logical progression and factual evidence, logos seeks to create a well-supported argument that encourages the audience to arrive at a conclusion based on rational thought. This is essential in persuasive writing and speaking, especially in academic and formal contexts, where the strength of an argument is often assessed based on its logical foundations and the validity of the evidence presented.